From John Phillips, Regional Director, Institute of Directors in the West Midlands
We approached Andy Skinner on recommendations from other journalists in the city to act as our Press Officer in the West Midlands, a role he willingly accepted and which he has carried out since November 2002.
Although only paid for one day per month, Andy is always available and keeps us in constant touch with the media. This was particularly borne out during the latter days of MG Rover when Andy kept us at the forefront of media coverage, day and night.
Our media profile has never been higher and Andy has worked hard to open up new avenues for us such as radio and TV coverage. These are areas that are appropriate for the IoD to access, but which we had never been able to crack with any success until we recruited Andy.
We are very pleased to work with Andy and his courteous and efficient team at ASAP and I have no hesitation in commending their professionalism, flair and dedication to any other organisation requiring their skills.
Andy gets on very well with our press office in London and is often able to put a regional spin on the national business news.
We work under pressure and Andy saves us valuable time. We can give him the bones of a position and he is able to add appropriate detail. He understands how we think on key issues and writes in a style which is acceptable to business editors. As a company director himself he personally understands many of the frustrations experienced by our members and I highly recommend him as a clever business journalist and a real professional who is easy to work with.