Bright future beckons for eyewear retailer after move to new headquarters in Redditch, aided by John Truslove  

An international eyewear retailer has expanded into new premises in Redditch, with the aid of commercial property agents John Truslove, after seeing sales more than double in the last year.

Belvoir & Co has already broken through the £1 million sales barrier in the year to date and young entrepreneur Deklan Vines has his eyes fixed on a £10 million target after moving to bigger premises in Little Forge Road.

Deklan worked with James Haynes at John Truslove, to secure a five-year lease on the 2,711 sq ft Unit 5.

“The unit was in need of work, but we took it as it was and have now expanded it to 4,000 sq ft over two floors to cater for our growth,” said 30-year-old Deklan.

“We previously worked out of a 500 sq ft unit but we had outgrown that. I launched the business with my brother Bradley back in 2016, although he has stepped back to be a minority shareholder now.

“We went to school with the guys behind Gymshark, the athletic clothing brand. They used to show us around their warehouse and gave us lots of advice on growing a business.

“Things really took off after Covid hit in 2020. Everyone was stuck at home during a really hot summer; online shopping accelerated, and everyone wanted stylish sunglasses. In the last four years we have seen massive growth, partly due to building a big presence on social media which has seen the likes of footballer Cristiano Ronaldo wearing Belvoir & Co.

“Our biggest market is currently the USA, followed by the Middle East. The UK is in third place, so we are a major export business. We have sold around 18,000 pairs of sunglasses so far this year, just on retail, which is up 110% on last year.

“Three years ago our turnover was around £50,000. We’ve just broken through the £1 million barrier in the year to date, and our plan is to hit £10 million within the next three years.

“We needed a new warehouse, and this unit was ideal. We had dealt with John Truslove when we secured our first premises, so we knew how good they were to work with.

“James Haynes has been really helpful throughout the whole process.

“At the moment we have space for a workplace gym for the team to work, but as we keep growing it is going to fill up soon. The demand for quality, but affordable, eyewear that we design shows no sign of slowing down.”

James Haynes, apprentice surveyor at John Truslove, said: “Deklan knew what he needed and we were able to help seal a deal with the landlords that worked for all parties.

“This is a thriving retail business that is set to just keep growing and deals like this underline the strength of the local economy and the commercial property market in this area.”

Ends (480 words)

For more information, contact:

John Truslove, Daralbee House, Archer Road, Redditch, B98 8DJ

01527 584242

Editor’s Notes

Redditch-based chartered surveyors and valuers John Truslove was established by John Truslove in 1981 and has become the market leading independent agent for commercial property in North Worcestershire and North Warwickshire as well as the wider West Midlands.

John Truslove has been named top commercial property agency in Worcestershire for the past four years and continues to serve both new clients and many generations of Worcestershire businesses.

Issued by Andy Skinner of ASAP PR, mobile 07990 978257.