Davidson Estates enjoys record audience reach after surge in social media activity

A top Birmingham estate agency has become one of the city’s largest social media players in the property arena.

Davidson Estates recent surge in social media activity has resulted in record reach and audience statistics on Instagram, while its new TikTok site is rapidly gaining thousands of new views.

In the last 90 days, the company has seen its engagement and reach across the Instagram channel grow by more than 1,300% and 500% respectively, while followers have grown by 114%.

A recent example was Davidson Estates’s post on Instagram for a rental property on Frederick Road in Edgbaston which attracted more than 16,000 views and 5,000 likes in a single day, plus 1,000 new followers.

And the company’s new TikTok account launched just six weeks ago which already netted the company more than 7,500 views, with its followers list growing healthily every day.

Luke Croft-Faulkner, marketing coordinator at Davidson Estates, said: “I’ve been in social media marketing for over six years and I wanted to ensure an immediate impact when I joined Davidson Estates’

“I noticed a clear gap in the online market for value-based property content which no one else in Birmingham is consistently doing.

“Recognising this, we devised a social media strategy taking on a much more modernised approach to marketing our properties online.

“We started creating 15 to 20-second daily videos and posting them on TikTok and Instagram, which has already exceeded our expectations with thousands of views becoming regular and meaning enquiries for sales and lettings are starting to roll in.

“I plan on continuing to stay one step ahead of our competition and grow our following to even greater heights.

“Mark my words: it won’t be long before we sell a house not because of a Right Move listing but because of a video on TikTok.”

Ben Davidson, managing director of Davidson Estates, said: “We’re delighted that our recent focus on social media has resulted in what for us are record engagement statistics with new audiences.

“This targeted marketing across all media is crucial in a fast-changing technological world which requires agencies like ours to always be up to speed on the latest communication channels.

“We believe we are now one of the city’s largest social media players in the property arena and we are determined to invest in the latest channels to maintain this momentum.”

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For further information, please contact:

Ben Davidson, Managing Director, Davidson Estates,

102 Colmore Row, Birmingham, B3 2AG

Head office: 14 Frederick Road, Edgbaston, Birmingham B15 1JD

Tel: 0121 455 7727

Mobile: 07834 561 537

Email: ben.davidson@davidsonestates.co.uk