Likewise Group, the Bromsgrove-based floor covering distributor, is to create 20 new jobs initially, with more to come later in the year, with the opening of a new West Midlands distribution centre.

The company has been announced as the anchor tenant at Radial Park, a purpose-built warehouse and industrial development at Birmingham Business Park.

Likewise has taken 57,082 sq ft at Unit 4 to accelerate the company’s growth in the Midlands and South West. Birmingham Business Park sits on the junction of the M42 and M6, providing fast, national motorway links.

Tony Brewer, chief executive officer of Likewise Group plc, said the new Midlands and South West distribution centre will house up-to-date racking systems and the latest floor covering handling equipment.

“We chose Radial Park not just because of its excellent central location but also for the facilities offered by Birmingham Business Park for our staff.”

Likewise’s logistics network was already significantly improved with the opening of the Morley Distribution Centre in January 2021 to augment regional centres in Manchester, Glasgow, Newcastle, Sudbury and Peckham.

Likewise Group plc was established in December 2018 by two former Headlam directors Tony Brewer and Andrew Simpson and has since proved to be a magnet for ambitious staff in the floor covering management, sales and head office staff.

Chris Clark is an industrial and logistics associate at JLL, who are acting jointly with Knight Frank on the letting of Radial Park.

He said: “Unit 4 is the biggest unit on Radial Park and we are delighted to welcome Likewise Group as our anchor tenant. We have also signed furniture edging company Hranipex for Unit 2 and are seeing strong interest being shown in Units 1 and 3.

“From a logistics point of view, Birmingham Business Park is in a perfect location, plus it has a great environment for the workforce of tenants, including a café, restaurant, nursery, newsagent, fitness classes and landscaped gardens and nature trails.”

Radial Park was developed by Canmoor and is now owned by IPIF. Law firm Gateley advised Likewise plc, and Macfarlanes LLP acted for IPIF.

Ends (346 words)

Issued on behalf of Likewise Group plc, Unit 6, Topaz Business Park, Birmingham Road, Bromsgrove B61 0GD.

For further information, please contact:

Andy Skinner, at ASAP PR – 07990 978257

Editors’ Notes 

Likewise Group plc is a distributor of floorcoverings and mattings established with the intention of consolidating the domestic and commercial floorcoverings markets to become one of the UK’s largest distributors in this sector. The UK floor and wall covering market is worth circa £3.2 billion and is expected to increase at a compound annual growth rate of 2.1% from 2019 to 2024 to reach £3.5 billion, split between the residential, commercial, public and industrial markets. Likewise Group’s strategy is to focus on the residential and commercial sectors.