Principle to manage exclusive mansion apartments in Birmingham

A contract to look after 52 luxury mansion apartments in five buildings near Birmingham city centre has been won by Principle Estate Management.

The impressive 1930s-style properties at Kenilworth Court sit behind a gated driveway off the Hagley Road in leafy Edgbaston.

They have many original features such as the original lifts and enjoy large gardens with plenty of mature trees.

Ian Smallman, a director at Principle and the lead on the Kenilworth Court contract, said: “We’re delighted to have won this contract to look after such impressive properties.

“Edgbaston and its exclusive properties have become a real focus for us as our reputation for handling large, older properties with real care spreads.

“Kenilworth Court is over 50% sublet, and so we needed to show how we understood and could meet the needs of a variety of stakeholders at the property.

“We have a wealth of experience in dealing with large and complex developments in Birmingham and across the country and are looking forward to making sure they receive the best ongoing attention.”

The right to manage company carried out a full tendering process and chose Principle because of its growing reputation for managing complex properties and its expert knowledge of the apartment block sector.

The Kenilworth Court instruction follows on from Principle winning the management of a number of other developments in Edgbaston, including Viceroy Close, another 1930s mansion style development.

Mark Hodgkins, of Kenilworth Court, said: “Principle was considered the obvious choice on ability and the enthusiasm to get on with the job.

“We were impressed by Ian’s enthusiasm to get involved in required major works and his understanding that repairs should be undertaken with sympathy to the properties original features.

“Principle’s established reputation for solid financial management was also a crucial deciding factor as we need sympathetic but robust debt collection and careful budgeting of resources to fund ongoing maintenance and improvements.”

The company is based at Cornwall House in Lionel Street, Birmingham, and offers a national property management service.

Principle was launched in 2018 by Mr Williams, a chartered surveyor and a past-chairman of the Association of Residential Managing Agents.

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For further information please contact:

Brett Williams, Principle Estate Management LLP, Cornwall House, Lionel Street, Birmingham B3 1AP

Tel: 07954 078711 / 0121 289 4315


Editors’ notes:

Principle is a customer-focused managing agent providing a transparent property management service to the highest standards nationwide. Principle Estate Management is a new venture based in Birmingham and led by experienced chartered surveyors. The business was born out of a passion for “doing it right” through a director-led, friendly approach combined with robust systems that maximize efficiency. Principle Estate Management provides a service that we believe sets the aspirational standard for other agents. We manage modern apartment buildings, traditional blocks of flats, mixed use developments, private housing estates and private rented sector (PRS) or build to rent (BTR) developments as well as portfolios of rented properties for residential or commercial landlords.