Principle wins contract to look after three new-build schemes in London

A major national freeholder has appointed Principle Estate Management to look after three separate new-build schemes it has acquired in London.

The developments include eight apartments at Mallory House in Sutton, nine apartments at 50 Croham Road in Croydon, and another nine apartments at 20 St Andrews Court in Earlsfield.

Principle has been instructed to look after all three properties by Pier Management Ltd, the management arm of RG Capital Partners Ltd, as the latest in a series of recent contracts with the company.

Ahead of the new commissions, Principle assisted all the individual developers on the three sites ahead of the freehold sales, which included planning and arranging lease structures, service charges and service contracts.

Principle has also fully reviewed compliance, operations and maintenance at all the developments, including fire and general risk assessments, as well as managing the completion of any snags.

Daniel Harrison, managing director of Pier Management, said: “It was great to get one of our preferred managing agents involved, as this allowed us to get any possible management issues dealt with ahead of our purchase of the developments.

“We have high standards for our property management as we take our responsibilities as freeholder very seriously.

“What’s important to us is that we know our instructions really matter to Principle, as they share our high standards for property management.”

Joe Jobson, a director at Principle, said: “We’re delighted to have been commissioned to look after three new-build sits for Pier Management.

“It was really useful to be involved in these developments ahead of the freehold sale to our clients, allowing us to ensure the schemes were set up correctly and in safe hands from the day of purchase.

“Building such a smooth relationship with a client and developer also ensures a quicker process for the sale of the freehold interest.”

Launched in 2018, Principle has since grown from what was virtually a one-man band into what is now more than 30 staff looking after a portfolio of around 7,000 units in 250-plus developments across the UK.

Ends (340 words)

For further information please contact:

Brett Williams,

Principle Estate Management LLP, 137 Newhall Street, Birmingham B3 1SF

Tel: 07954 078711 / 0121 289 4315


Editors’ notes:

Principle is a customer-focused managing agent providing a transparent property management service to the highest standards nationwide, focusing particularly on the management of apartment buildings. Principle Estate Management, based in Birmingham, launched in Spring 2018 and is led by experienced chartered surveyors. The business was born out of a passion for “doing it right” through a director-led, friendly approach combined with robust systems that maximize efficiency. Principle provides a service that sets the aspirational standard for other agents. The company manages modern apartment buildings, traditional blocks of flats, mixed use developments, private housing estates and private rented sector (PRS) or build-to-rent (BTR) developments, as well as portfolios of rented properties for residential or commercial landlords.