Principle wins contract to manage one of Welsh capital’s newest luxury apartment blocks

One of the Welsh capital’s newest luxury apartment blocks, which has 104 units and incredible city views, is to be looked after by Principle Estate Management.

The contract to manage the Brickworks, on Trade Street in Cardiff, has come from Pier Management, the asset management subsidiary of the national freeholder Regis Group.

The new instruction comes after RG Capital Partners Ltd purchased the property’s freehold and immediately wanted Principle to take on the management of the development.

Principle already looks after many properties for Pier Management Ltd (the asset manager of RG Capital Partners Ltd) and manages properties for other clients in South Wales.

The Brickworks, just a four-minute walk from Cardiff Central station, is an award-winning development by Portabella, which has more than 20-years’ experience of creating modern properties.

The nine-storey complex is a new build that’s designed to look like a conversion and is part of the initial transformation of Cardiff’s new Central Quay area.

Adam Jones, business integration manager at Principle, said: “We were delighted to have been commissioned to look after this stunning property.

“We immediately contacted the outgoing agent with our data capture form to make sure we helped them to provide all the information we needed in a swift but organised manner.

“This was crucial as we pride ourselves on setting up the basics quickly and then thoroughly reviewing all financial, property management and compliance documentation.

“We quickly set up records on our Qube IT system and sent initial welcome letters out to leaseholders to introduce ourselves and provide key digital points of contact.

“This introduced customers to our portal where, once registered, they’re able to check their balance and pay online, report any maintenance items and keep their contact details up to date.

Mr Jones added: “Crucially, as we already look after various properties in Wales, we’re set up to automatically issue various statutory documents in Welsh as well as English.”

Daniel Harrison, managing director of Pier Management, said: “Principle has impressed us at all the properties they currently look after for us, and it was a natural progression to ask them to take care of one of our newer acquisitions, the Brickworks.

“We know that our instructions really matter to Principle, as they share our high standards for property management.

“We were also reassured that Principle is already operating in Wales and so has all the necessary documents translated into Welsh.”

Principle was launched in 2018 by Brett Williams, a past-chairman of the Association of Residential Managing Agents who has nearly 30 years of experience in the sector.

The Birmingham-based company has grown from what was virtually a one-man band two-and-a-half years ago into what is now 26 staff looking after a portfolio approaching 6,500 units in around 250 developments across the UK.

Ends (460 words)

For further information please contact:

Brett Williams,

Principle Estate Management LLP, 137 Newhall Street, Birmingham B3 1SF

Tel: 07954 078711 / 0121 289 4315


Editors’ notes:

Principle is a customer-focused managing agent providing a transparent property management service to the highest standards nationwide, focusing particularly on the management of apartment buildings. Principle Estate Management, based in Birmingham, launched in Spring 2018 and is led by experienced chartered surveyors. The business was born out of a passion for “doing it right” through a director-led, friendly approach combined with robust systems that maximize efficiency. Principle provides a service that sets the aspirational standard for other agents. The company manages modern apartment buildings, traditional blocks of flats, mixed use developments, private housing estates and private rented sector (PRS) or build-to-rent (BTR) developments, as well as portfolios of rented properties for residential or commercial landlords.